DM
District Management Group

Marketing Sales Consultant

OVERVIEW


District
Management Group ("DMGroup") partners with public school
district leaders to help them improve student outcomes, operational
efficiency, and resource allocation. School districts face a myriad
of challenges - stagnant achievement results, budget crises,
federal and state mandates, increasing accountability measures -
and they need practical solutions that can be implemented quickly
to get results. DMGroup believes that leadership and management
matter in our public school system. By helping strengthen and
increase the managerial capacity of the people leading school
districts, DMGroup contributes to the systematic performance
improvement of the American public education system. DMGroup offers
a broad range of services and products to school district members,
including: 1) Membership services such as publications,
conferences, and professional development sessions, 2)
Project-based consulting services, and 3) Annual subscription-based
technology solutions. Through this combination of services, DMGroup
works hand-in-hand with districts to produce tangible, sustainable
outcomes. DMGroup is based in Boston with more than 40 employees
and is experiencing rapid growth. Today, DMGroup member school
districts serve more than 4.5 million students across 34
states.


THE OPPORTUNITY


We are seeking a creative, experienced marketing and sales
Consultant to join DMGroup immediately. The Consultant will be
charged with the growth of our inbound sales avenues by developing
targeted marketing campaigns and strategies to drive online
traffic, ultimately resulting in significant lead generation
monthly (i.e. a minimum of 1200MQL/ 160 SQLs) . In addition,
s/he/they will periodically conduct market research to ensure the
DMGroup brand is appropriately positioned in the market; manage
campaign budgets across various online platforms as well as liaise
with the sales team to ensure a streamlined approach to business
development.


YOUR RESPONSIBILITIES


Cross Functional Leadership:



  • Partner and collaborate with all members of the executive team,
    acting as a force multiplier to amplify the work and impact of the
    organization.


External Relations:



  • Identify internal and external opportunities, and design and
    execute compelling strategies to ensure the broadest possible array
    of audiences is connected to and engaged with the DMGroup
    brand


Online Marketing:



  • Set up, manage and optimize Google Adwords campaigns and
    Hubspot.

  • Utilize a variety of acquisition channels, including content
    creation, curation, pay-per-click campaigns, event management,
    publicity, social media, campaigns, copy-writing, performance
    analysis, etc. to drive website traffic, brand awareness and new
    business.

  • Produce relevant, valuable, and engaging content for the
    company website and blog.

  • Support in the execution and outreach around webinar
    series.


Collateral Development:



  • Lead the development of needed DMGroup's materials (digital and
    print); video and digital PSAs; website; email; and collateral
    materials


Analytics:



  • Implement and manage website analytic tools (e.g., Google
    Analytics, NetInsight, Omniture, WebTrends) to drive strategic
    decision making related to campaign trajectory and associated
    costs.

  • Measure and report performance of marketing campaigns against
    company revenue goals, using excellent numerical skills, including
    utilization of metrics and processing figures with
    spreadsheets.

  • Leverage the latest trends and best practices in online
    marketing and measurement.


The Consultant will also support DMGroup consulting, marketing,
and membership events as needed.


WHO YOU ARE



  • You are a multi-media marketing master. Our target
    audience is school district leadership, therefore you need to be
    able to reach multi-generational audiences through your campaigns.
    You have deep experience working on targeted multi-media marketing
    campaigns, and are prepared to creatively manage marketing assets,
    including: website, social media accounts and content, quarterly
    newsletters, appeals, success stories, promotional videos and other
    outreach materials targeted toward increasing client bookings.
    You've consistently demonstrated your ability to think
    strategically about different goals, content, and messaging
    approaches with an eye for graphics and visuals in past
    positions.

  • You love marketing. Experienced in product marketing,
    you are the guru in creating marketing materials including pitch
    decks, one pagers, and other collateral as needed. You are
    comfortable with driving the development of content including email
    newsletters, social media, blog posts, white papers, and other
    content related pieces. You've worked with a design team to develop
    copy, visuals, and products that are representative of the DMGroup
    brand and values. In sum, your campaigns, product selections,
    design aesthetic and content convert into clients, time and time
    again.

  • You have a strong customer service orientation: You
    recognize that our DMGroup brand can start and end with you in
    every interaction you have with clients. Additionally, as a member
    of the operations team you work with internal staff with the same
    level of customer service you would when emailing with a
    client.

  • You are detail and outcome oriented: You can work on
    multiple projects at once while still maintaining basic operational
    duties. You are a multi-tasker. Ultimately, stuff gets done on time
    and done well.

  • You like to have fun! You enjoy your colleagues and
    want to laugh and have fun at work. You enjoy sharing about your
    weekends and chatting in the kitchen and know that when you have
    fun with your colleagues it can translate into more collaboration
    in the work space.

  • You have a deep belief in people: You operate with a
    generosity of spirit in all of your interactions. You believe that
    driving towards equity in both the workplace and in our nation's
    schools is important and you want to be a part of that work.


QUALIFICATIONS



  • BS/MS degree in marketing or a related field, preferably but
    not required.

  • A record of marketing success, including both envisioning and
    operationalizing enterprise-level marketing strategy.

  • Strong track record of successfully envisioning and driving
    campaigns and building awareness for causes, organizations, brands,
    or companies.

  • Experience leading, modeling, and embedding diversity, equity,
    and inclusion principles within a team, through marketing and
    communications work.

  • Ability to creatively devise and lead cross channel marketing
    campaigns that engage, educate, and motivate.

  • General "good taste," including an innate sense of aesthetics,
    a love for great copy, and a creative, witty style of
    communication.

  • Proven experience in marketing and identifying target
    audiences.


HOW YOU WILL BE MEASURED


At the end of your first year's contract with us you will
have:



  • Increase overall website traffic by 15%, translating into an
    average lead conversion rate of 13%, within 60-80 days of initial
    contact.

  • Documented and codified DMGroup's marketing systems, structures
    and data elements needed in order to successfully execute on the
    organization's strategic marketing plan.

  • Created consistent opportunities to gather internal
    stakeholders together towards generating ideas for organization
    wide campaigns in the production, design and content creation for
    print and online material.

  • Lead content, collateral development, graphic design for the
    website, print and digital media, executive communications and
    marketing materials.

  • Increase lead generation by 200% (focused on our Software and
    Membership Programs).



Please mention that you come from WorkForThem when applying for this job.

Posted 1 week ago

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